Date 09 December 2011
A recent survey of 155 senior executives conducted by PublicAffairsAsia and PR Network, Edelman found that while generally positive, there are also concerns about strategy in the China Market.
The survey used a 5 point scale with 1 being the highest. Overall China scored 1.84 in terms of being strategically important for their businesses’ strategy. This puts China ahead of the U.S. which scored 2.18, the rest of Asia at 2.63, the EU at 2.72, Latin America at 3.67 and Africa at 4.41
While the China market remains a key area for the strategy of many global companies, developments in the Chinese business environment are increasing the need to adjust local strategies, especially in terms of government relations.
Some of the key results of the survey are:
77% were optimistic about improved economic and trade developments between China, the U.S. and EU.
77% of participants felt the latest five-year plan issued by the Chinese authorities would result in more involvement by the government in industry and the economy.
91% of those surveyed feel a structured government relations strategy is vital to doing business in China, with 70% indicating a need to increase their PR and relationship building strategy.
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